An internal newsletter created for the agency Carmichael Lynch called The Clover. My concept derived from journals from the 1960s prep school era, giving a nod to the birth of Carmichael Lynch in 1962.

The naming of the newsletter was kicked-off with an internal contest, where we landed on The Clover. With the agency's Irish heritage, the name The Clover only seemed fitting.

The Clover logo was inspired by prep school identities, but giving it more of a creative edge. Using the agency's brand colors, a present day logo crest was created.

The journal was hand-sewn, filled with client news, bragging rights, accomplishments, you name it. Perfect for our own secret society.